Privacy Policy

This policy covers all users who register to use the fluent.ltd.uk website. It is not necessary to register in order to gain access to the searching facilities of the site, but we may restrict access to certain areas as referred to in Principle 2 below. Access to fluent.ltd.uk is free of charge to all users.

The fluent.ltd.uk website is operated by Fluent Ltd. We are committed to protecting your privacy when you are using our online services. To protect your privacy, we apply the following 5 principles:

1. Registration
We ask for personal information which both identifies you and enables us to communicate with you. We may also invite you to tell us your interests so that we can make our communications relevant and interesting for you.

We will use the information you provide only for the following purposes:

• To send you newsletters and details of offers and promotions in which we believe you will be interested
• To improve the content, design and layout of the fluent.ltd.uk website and to facilitate knowledge management
• To understand the interests and buying behaviour of our registered users
• To perform other such general marketing and promotional activities focused on our products and services.

We may continue to use your personal information for a period even after you cease being a registered user.

2. Consent and Choice
If you choose not to register or not provide personal information, you may still visit the fluent.ltd.uk website but you will not be able to access the restricted areas available to registered users. By completing the registration process, you accept the Terms and Conditions described and consent to our using your information accordingly.

3. We have provided an administration service (your account) where you can review your personal information at any time to ensure it is correct and current. You will be able to update, correct, change or delete inaccurate details. You may also change your choice of opting in or out of marketing and promotional activities, although you may continue to receive mailings for a short period while your change is being processed. You have the right to ask for a copy of your personal information on payment of a small fee.

4. Security
We have taken appropriate measures to ensure that your personal information is not unlawfully processed. Fluent.ltd.uk uses industry standard practices to safeguard the confidentiality of your personal identifiable information, including "firewalls" and Secure Socket Layers. Fluent.ltd.uk treats data as an asset that must be protected against loss and unauthorized access. However, no information transferred over the Internet or wireless network can be guaranteed to be completely secure. We employ many different security techniques to protect such data from unauthorised access by users inside and outside the company.

Our website creates a single cookie on your machine containing session and state information. The information within this cookie does not include personal or financial information. Our website requires cookies to be allowed in your browser to permit creation and to allow features and actions on the site to work without restriction. Please be aware that should cookies be disabled, features and actions that will be reduced in functionality or disabled altogether include shopping basket, wish list, make your first purchase, make a subsequent purchase and login to your account (to manage account changes including address changes and payment method changes).

Information on how to block cookies can normally be found within the help features of your browser. Information can also be found on the main browser websites - for example http://www.microsoft.com/ie (Internet Explorer), http://www.opera.com/ (Opera) and http://channels.netscape.com/ns/browsers/default.jsp (Netscape).

We will not be transferring your personal information outside of the European Economic Area unless otherwise specifically advised.

5. Minors
The fluent.ltd.uk website is not intended for children and we ask that no-one under the age of 12 submits personal information to us or uses the site without supervision of a parent or guardian.

Questions
If you have any questions about this privacy policy, or the use of your personal information, or if you wish to request us to stop using your information in any way, please write to:

Data Protection Officer
Fluent Ltd
29 Great Lane
Buckinghamshire
HP22 5DE

If you have any questions for fluent.ltd.uk relating to privacy, please send them to this address.

Changes to this policy
If we decide to change this privacy policy, we would post such changes on this page so that you are always aware of what information we collect, how we use it and under what circumstances we disclose it.

20th December 2004.